MPG SPORT Fall ‘Release’ launch, I wanted to tap into the timeless simplicity of the classic ads from the '90s, where the focus was always on the clothes and the people, not the clutter. The vision was to strip everything down to its essentials—minimalism, iconic imagery, and clean lines. We embraced a modern, yet nostalgic aesthetic that highlights the fabric and fit, while allowing the personality of the model to shine through. The result is a series of images that feel fresh yet familiar, effortlessly stylish yet enduring, capturing the essence of both the clothing and the spirit of the era.
For Monfrere Fall/Winter '25 collection, we aimed for a refined, understated rebrand that captured the essence of timeless style. Drawing inspiration from the glamour of 80's Hollywood, we crafted a narrative of clean, sophisticated studio shots paired with lifestyle imagery reminiscent of vintage paparazzi moments. The goal was to blend the brand’s classic DNA with a fresh, modern twist. The result is a collection that feels both nostalgic and current, with every image telling a story of laid-back luxury and effortless cool.
For the MPG Sport Fall 2024 Collection we call back to the styling of the ‘80s and ‘90s, using negative space and dramatic but simple lighting to showcase the fabrication and silhouettes of the clothing. As part of the broader rebrand the aesthetic flows through simple and direct messaging with a cohesive style that threads through the launch of emails, web design and paid social ads.
For Flaunt Magazine, we sought to create a visual narrative that blurred the lines between time and emotion. Working with Cindy Bruna, photographer Matt Easton and I used a carefully curated mix of motion blur, red gels, and black-and-white photography to evoke a dreamlike whirlwind of motion and light. The featured designs from Issey Miyake, Alaïa, Viktor & Rolf, and Jacquemus act as both the canvas and the catalyst for the contrast between stillness, longing and motion.
For my first shoot with Carbon38, I set out to create an unforgettable launch for their Swim Shop. We transformed the studio into a sun-soaked beach, blending natural textures and vibrant colors. The shoot was a dynamic mix of on-body shots, detailed flats, and engaging videos that brought the collection to life. The energy was effortless and fun and the result was more than just a photoshoot—it became the brand’s most successful landing page to date, setting a new bar for their digital presence.
Danielle Frankel Fall/Winter 2020, I teamed up with Putnam Flowers to craft a modern fairytale. Blending the romantic with the contemporary, this photoshoot reimagines classic themes with fresh, modern elements. Like the collection itself, it reinvigorates familiar beauty, creating a visual narrative that feels both enchanting and entirely of the moment.
Our goal for the launch of Kiki de Montparnasse with Carbon38 was to create a campaign across all channels that stayed true to Kiki’s timeless, sensual essence while speaking directly to the dynamic, empowered Carbon38 customer. We envisioned a world where luxury meets movement—where the elegance of Kiki’s signature lingerie and loungewear intersects with the bold, active energy of the Carbon38 customer. From the choice of lighting to the styling, we kept Kiki’s rich, seductive aesthetic at the forefront, while incorporating sharp, energized compositions that would resonate with the Carbon38 audience. The final images were meant to feel kinetic, almost as if the clothing itself was in motion. The result is a campaign that’s both sensual and strong, capturing the essence of both brands, and inspiring confidence in the women who wear them.
For the Dolores Ipsum Summer 2021 campaign, we headed to Oʻahu’s iconic North Shore to capture content creator and surfer, Jay Alvarez through the lens of men’s photographer Menelik Puryear. A dynamic blend of adventure, style, and the raw beauty of nature compliment the modern prints and mission that define the brand.
My goal for the Carbon38 x Nike was to capture the powerful sense of motion that defines both the brand and the athlete. By incorporating motion blur and using a rhythmic gymnast as a model, we were able to emphasize fluidity in movement, creating dynamic, almost sculptural images that conveyed both energy and elegance.
For the Carbon38 x Dion Lee collaboration, we teamed up with photographer Olivia Malone to capture the collection through her distinct approach to light and texture. Olivia's style of blending soft, ethereal lighting with sharp, geometric compositions perfectly complemented Dion Lee's sculptural, architectural designs. The interplay of movement and light created an atmosphere that felt both organic and refined, showcasing the unique beauty of the collection in its environment. Each image not only highlights the innovative craftsmanship of the clothing but also evokes a sense of fluidity and energy, reflecting the strength and sophistication of the Carbon38 muse.
